In this episode, host Filiberto, alongside co-host Elisabetta Borghi, chats with entrepreneur Mariam Abdillahi, founder of Black Flamingo Beauty. Maria shares her entrepreneurial journey, which began in Dubai and now expands into the UK and other regions. She discusses the inspiration behind her brand, which stemmed from her own skin issues and her connection to Somali culture. The episode covers various aspects of marketing strategies, product development, and the importance of balancing traditional and scientific approaches in the cosmetic industry. Mariam also addresses the challenges of targeting diverse consumer demographics and highlights the significance of sustainability and ethical sourcing. The conversation concludes with advice on leveraging available resources, maintaining clear brand values, and the potential for collaborations and partnerships.

00:00 Introduction

01:56 Mariam's Entrepreneurial Journey

05:17 Challenges and Strategies in the Beauty Industry

09:05 Balancing Tradition and Innovation

19:58 Marketing and Expansion Plans

35:35 Future Vision and Closing Thoughts

47:01 Conclusion

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